Government relations is about building and maintaining strong and enduring relationships at political and bureaucratic levels of government. Such relationships should be inclusive of government and opposition and operate at all levels of government.

No government makes decisions in isolation; stakeholders representing a range of interest groups in the community always play an important role.

Government expects stakeholders to advocate their positions; and of course, they prefer positions to be put in a responsible and productive way.  The search for such collaboration is always the starting point for effective government relations.

Government relations – like any relationship - requires the investment of time (money mostly does not help) and the development of mutual trust and respect. Relationships should be established before they are required and they need to be maintained consistently, not sought only in times of need.

Read: The 11 rules of good government relations