Media release: Global PR network builds APAC influence with new Japanese partner


Australian public relations firm Wells Haslem Mayhew Strategic Public Affairs has announced Asoviva LLC as its official Japanese partner as part of the IPREX network.

Wells Haslem Mayhew Co-CEO and IPREX Asia Pacific (APAC) President, Alexandra Mayhew-Hills, said Asoviva reinforces IPREX’s position as the leading PR network in the world.

“Asoviva is a welcomed addition to the IPREX network, especially in the Asia-Pacific region where it joins partners across China, Australia, and New Zealand,” Ms Mayhew-Hills said.

“Asoviva’s understanding of the Japanese market and its expertise in technology, healthcare, entertainment, and gaming industries will be a great asset to all IPREX partners and our clients.”

“We are increasingly seeing clients seeking an alternative to the global PR firms, and with reputable partners such as Asoviva on board we are able to provide a better option.

“Partner agencies must pass an extensive evaluation to ensure they are the best in business, ensuring our clients have access to trusted PR partners in across the globe,” Ms Mayhew-Hills said.

IPREX is a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide.

Joint CEO of Asoviva Hiroshi Yasunaga said Asoviva was an integrated communications agency headquartered in Tokyo.

“We create and manage communication environments based on in-depth analysis of our clients’ target audiences,” said Mr Yasunaga.

“Our approach has helped many overseas companies establish strong market positions in Japan, and it is also highly effective for clients using Tokyo as a hub for work across multiple Asian countries.

“As partners in IPREX we will increase our clients’ reach and influence as we help them engage with their audiences anywhere in the world.”

Led by three co-partners, Hiroshi Yasunaga, Keisuke Maeda, and Masashi Otobe, Asoviva is well positioned to assist clients with communications, marketing, research, design, and content development.

Clients include Amazon, LEGO and Japan Rail East.