Dove pits New Jersey against the world


By Benjamin Haslem

Personal care products giant, Dove, has developed a reputation for thinking outside the square when it comes to marketing. Its Campaign For Real Beauty garnered massive publicity in 2004.

It's latest effort in the US has attracted attention because it takes a dig at poor old New Jersey, so long the butt of jokes from the rest of America, especially those living across the Hudson in New York.

Not sure how this will play out around Trenton and Newark but it got me wondering what would be an Australian equivalent?

2 for 1 shampoo offer: "Dear Tasmania, one for each head".

A punching bag emblazoned with the word 'Sydney': "Dear Melbourne, when the frustration gets too much...".

An XXXL hat: "Dear Sydney, something for your head..."

What do you think?